In our Heritage sector today we introduce places that apart from being interesting historic sites in their own rights have become much visited due to their connections to the bestseller and movie «The Da Vinci Code». A cross-European adventure takes tourists from Louvre, where an actor from the movie narrates visitors’ way, to a secluded library in London, to ancient churches, castles and cathedrals, linked to each other by the logic of the story. It appears that public interest in such places have emerged spontaneously, but a story from Scotland reveals consolidated efforts of the tourist boards and initiatives behind the «cracking-thecode » mania (also featured in the Industry sector).
The number of tourists on the Da Vinci Code trail is growing, and it seems sensible to enrich their travel itineraries with a list of events, giving insight into the discoveries of another sort. The rich program of food festivals in Britain and France (countries connected by the trail) allows tourists to spice their adventure and feast upon the findings.
Celebrating Europe’s cultural diversity we also step into less known territories. Lithuania will start publications promoting UNESCO World Heritage Sights.